WestWolf is a light-touch application of behavioral science to optimize the workflow and performance of teams through impactful alignment activities. The WestWolf process involves identifying leverage points for managerial action across workflow activities (e.g., communicating with customers, planning, attending meetings) and performance dimensions (e.g., efficiency, customer relations, performance recognition). In 2018, WestWolf saw wide-scale implementation across several field sites, which resulted in helping managers increase transparency and candor when it comes to shared understandings of work activities and performance goals. Aggregated data from WestWolf also led to insights into the fundamental structure of analyst workflow and mission performance, revealing underlying workflow dimensions (general analysis, intelligence analysis, and language analysis) and performance dimensions (mission goal performance, mission health, and customer relations).
Work on WestWolf during 2019 builds on 2018 research activities and adds several new efforts to integrate and leverage elements of the larger mission-based field effort. Efforts include expanding data beyond analysts and managers. Validation work will expand the number of use cases where more than one set of observations from the same organization is assessed. While work began in 2018 to formally develop a WestWolf One-On-One survey, the WestWolf team plans in 2019 to spin off a developmental tool based on existing and new additional measures designed specifically for the purpose of enabling better collaboration, coaching, and informed feedback.