We will explore the role of influence marketing in the modern social media world. We will also discuss how influence has been measured in the past and how it is being measured now by marketing researchers and practitioners. We will discuss the pros and cons of these various measures.
LAS aims to bring together a multi-disciplinary group of academic, industry, and government researchers, analysts and managers together to re-engineer the intelligence analysis process to promote predictive analysis. LAS will do this by conducting both classified and unclassified research in a variety of areas of research. The research done in this area will serve as the foundation for mission effects and integrated back into the enterprise.
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