We will explore the role of influence marketing in the modern social media world. We will also discuss how influence has been measured in the past and how it is being measured now by marketing researchers and practitioners. We will discuss the pros and cons of these various measures.
WEB/CONFERENCE CALL INFO:
We are going to use the NC State WebEx for the web conference.Please note that this WebEx belongs to NC State and can not be downloaded directly from Cisco. Also, it should work on iPhones and iPads via the WebExApp. A good internet connection is recommended. For better audio, please join via computer and then have the meeting call your number or call in directly using one of the numbers below. When not speaking, please mute your phone to avoid background noise. When it’s time, join the WebEx meeting from here:
AccessCode: 995 916 284